GRPS Logos & Brand Guide

Maintaining brand consistency in all promotional materials is essential to upholding the identify of Grand Rapids Public Schools (GRPS). Adhering to the Brand Guidelines ensures all communications align with the district’s credibility, values, and messaging—reinforcing its reputation and fostering trust within the community.

The GRPS logo is built around the fiery academic virtue that serves as the foundation of our school system and should always be treated with respect. It may only appear in GRPS palette colors and must always be locked with the flame exclamation and “My Choice” mark. The logo must include the registration mark (®) at all times and should never be redrawn, retyped, or altered.

When placing the logo on imagery or backgrounds, legibility must be maintained by preserving a clear space around it, free of typography or other design elements.